Listed is just a small sampling of our completed and on-going projects. Note the icons above each description to see which arms of our company were used to get the most for each client.

Click on a client’s name to view info.

Visions Collection
Lava Life
Turtle Wax ICE Polish
Spirtual Cinema Circle
Piccadilly
Visions Collection
TV and Internet

Visions Collection

“Visions of Italy” illustrates the complete E+M / NextReflex turn-key solution for direct response marketers, working with the largest public broadcast station in the country - WNET/WLIW. To promote their award winning “Visions of Italy” home DVD, E+M and NextReflex crafted an integrated offline/online marketing effort. E+M provided creative consultation, web design, strategic planning for the offer, ROI modeling, media, response tracking and analysis, processing and fulfillment.

NextReflex, through the web presence for the “Visions of Italy,” series used their proprietary Order-EZ technology and built a remarketing continuity program to sell the entire “Visions of Italy.”
Lava Life
TV

LavaLife

One of the hottest internet dating sites, Lava Life is one of the most popular destinations for young adults. E+M developed an integrated plan that combines the most effective and efficient national media, syndicated programs and local cable and broadcast to deliver the large and consistent lead volume that our client requires each week.
Turtle Wax ICE Polish
TV and Internet

Turtle Wax ICE Polish

Turtle Wax launched a totally new premium car polish, “ICE” to the market in 2006. The launch included traditional brand advertising along with an aggressive long form infomercial campaign.

To compliment the offline direct to consumer promotion of Turtle Wax “ICE”, NextReflex built an online marketing campaign to provide information and capture consumer orders for the offer. Coupling online marketing programs during a heavy television exposure allowed for generating significant initial sales and upsell revenues.
Spiritual Cinema Circle
Internet

Spiritual Cinema Circle

Spiritual Cinema Circle represents the powerful technology that NextReflex offers. An online movie-of-the-month continuity program, Spiritual Cinema Circle offers a free membership to each new customer for immediate enrollment. By implementing Order-EZ, NextReflex provided a backend technology to increase the average order size by taking the customer through an upsell process after the initial sale.

Order-EZ is now an essential piece of the business model for Spiritual Cinema Circle. Order-EZ is a robust backend technology and customizable to any companies current way of processing orders.
Piccadilly
TV

Piccadilly

Piccadilly, a premier restaurant chain with 130 locations promotes their message of value, quality and service to diners in 15 states throughout the south and southeast. Piccadilly has used both long and short form to deliver their message and to drive viewers to their site to identify the restaurant nearest them. E+M provides media planning and buying capabilities in television and radio along with value added promotions in select markets to further enhance their presence.
Bee-Alive
TV and Internet

Bee-Alive

Bee-Alive knew the market for its wellness products was larger than its existing customer base. By offering a robust integrated marketing approach, E+M broadened the Bee-Alive demographic beyond their existing niche. E+M executed a comprehensive long form infomercial promotion and plan using national cable networks.

NextReflex also provided consultation that initiated the reposition of the brand to generate new revenue online. The multi-faceted online marketing campaign featured video streaming landing page, a virtual call center and implemented the BUZZ continuity program.